Last Updated: 10/16/2025
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, provide analytics, remember your preferences, and enable certain features.
This Cookie Policy explains how Effective Peace (“we,” “our,” or “us”) uses cookies and similar tracking technologies on effectivepeace.org (the “Website”).
2. How We Use Cookies
We use cookies to:
- Enable essential website functionality
- Remember your cookie consent preferences
- Analyze how visitors use our Website
- Measure the effectiveness of our campaigns
- Provide personalized content and advertising
3. Types of Cookies We Use
3.1 Essential Cookies (Always Active)
These cookies are necessary for the Website to function and cannot be disabled.
CookieYes Consent Cookie
- Cookie Name: cookieyes-consent
- Provider: CookieYes
- Purpose: Stores your cookie consent preferences
- Duration: 1 year
3.2 Analytics Cookies (Requires Consent)
These cookies help us understand how visitors interact with our Website.
Google Analytics Cookies:
- _ga – Distinguishes unique users (2 years)
- ga[ID] – Stores and counts pageviews (2 years)
- _gid – Distinguishes unique users (24 hours)
- _gat – Throttles request rate (1 minute)
What data is collected: Page views, session duration, bounce rate, device type, browser, geographic location (city-level), referral source.
How to opt out:
- Decline analytics cookies through our CookieYes banner
- Use Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
3.3 Advertising/Marketing Cookies (Requires Consent)
These cookies track your activity to deliver relevant advertising and measure campaign effectiveness.
Meta (Facebook) Pixel Cookies:
- _fbp – Tracks visits across websites to deliver ads (3 months)
- fr – Delivers and measures ad effectiveness (3 months)
What data is collected: Pages visited, buttons clicked, conversion events, device information, referring domain.
Third-party use: Meta may combine this data with information from other websites you visit and use it for their own advertising purposes.
How to opt out:
- Decline marketing cookies through our CookieYes banner
- Adjust your Facebook Ad Preferences: https://www.facebook.com/ads/preferences/
- Network Advertising Initiative Opt-Out: http://www.networkadvertising.org/choices/
- Digital Advertising Alliance Opt-Out: http://www.aboutads.info/choices/
4. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages:
4.1 Google Analytics
Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
Purpose: Website analytics and performance measurement
Data Processing Agreement: We have a data processing agreement with Google
Google Analytics uses cookies to collect anonymous information about how visitors use our site. This includes number of visitors, where visitors came from, pages visited on the site, time spent on each page, and device and browser information.
4.2 Meta Pixel (Facebook Pixel)
Provider: Meta Platforms, Inc.
Privacy Policy: https://www.facebook.com/privacy/policy/
Purpose: Conversion tracking, remarketing, and audience building
Meta Pixel tracks interactions on our Website to measure ad campaign effectiveness, build custom audiences for advertising, enable remarketing to past visitors, and optimize ad delivery.
Important: Meta may use this data for its own purposes beyond our control, as outlined in their Privacy Policy.
4.3 PayPal
Provider: PayPal Holdings, Inc.
Privacy Policy: https://www.paypal.com/privacy
Purpose: Payment processing and fraud prevention
PayPal may set cookies when you process a donation to complete transactions securely, prevent fraudulent activities, and remember your payment preferences.
4.4 CookieYes
Provider: CookieYes Limited
Privacy Policy: https://www.cookieyes.com/privacy-policy/
Purpose: Cookie consent management
CookieYes sets essential cookies to remember your cookie consent preferences and does not track you beyond managing consent.
5. Managing Your Cookie Preferences
5.1 Through Our Cookie Banner
When you first visit our Website, you’ll see a cookie consent banner powered by CookieYes. You can accept all cookies, reject non-essential cookies, or customize your preferences by category.
5.2 Changing Your Preferences Later
You can change your cookie preferences at any time by:
- Clicking the “Cookie Settings” link in our website footer
- Clicking the CookieYes widget (typically in the bottom corner)
- Clearing your browser cookies and revisiting the site
5.3 Browser Settings
Most browsers allow you to view what cookies are stored, delete cookies individually or all at once, block cookies from specific sites, block all third-party cookies, and clear cookies when you close the browser.
Common browsers:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
Note: Blocking essential cookies will prevent the Website from functioning properly.
5.4 Mobile Devices
Mobile devices have settings to limit ad tracking:
- iOS: Settings > Privacy > Tracking (turn off “Allow Apps to Request to Track”)
- Android: Settings > Google > Ads > Opt out of Ads Personalization
6. Do Not Track (DNT)
Currently, our Website does not respond to Do Not Track (DNT) browser signals, as there is no industry standard for how to interpret DNT. However, you can control cookies through the methods described above.
7. Cookie Lifespan
Session cookies: Deleted when you close your browser
Persistent cookies: Remain until expiration date (ranges from days to years)
CookieYes consent: 1 year
Google Analytics: Up to 2 years
Meta Pixel: 3 months
You can delete cookies manually at any time through your browser settings.
8. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in cookie usage, new third-party services, legal or regulatory requirements, or feedback from users.
When we make significant changes, we’ll update the “Last Updated” date and may notify you through our Website or email.
9. International Data Transfers
Information collected through cookies may be transferred to and processed in the United States (where our servers are located), Ireland (where Google and Meta have EU data centers), and other countries where our service providers operate.
For EU/EEA users, we ensure adequate protection through Standard Contractual Clauses and other legally approved mechanisms.
10. Your Rights
10.1 EU/EEA Residents (GDPR)
Under GDPR, you have the right to:
- Withdraw consent for non-essential cookies at any time
- Access data collected through cookies
- Request deletion of data collected through cookies
- Object to processing based on legitimate interests
- Lodge a complaint with your data protection authority
10.2 California Residents (CCPA)
Under CCPA, you have the right to:
- Know what personal information is collected through cookies
- Opt out of the “sale” of personal information (we don’t sell your data)
- Request deletion of information collected through cookies
10.3 Exercising Your Rights
To exercise these rights regarding cookie data, contact us at:
Email: [insert privacy email]
Mail: [insert address]
11. More Information
For more details about how we handle your personal information, please see our Privacy Policy.
For questions about this Cookie Policy, contact:
Effective Peacebuilding Initiative
Email: info@effectivepeace.org
12. Specific Cookie Details
Below is a comprehensive list of all cookies that may be set on our Website:
Essential Cookies
cookieyes-consent (CookieYes) – Stores consent preferences – 1 year
Analytics Cookies
_ga (Google Analytics) – Main analytics cookie – 2 years
ga[Container-ID] (Google Analytics) – Property-specific analytics – 2 years
_gid (Google Analytics) – User identification – 24 hours
_gat (Google Analytics) – Request throttling – 1 minute
gat_gtag[Property-ID] (Google Analytics) – Request throttling for specific property – 1 minute
Marketing Cookies
_fbp (Meta) – Browser tracking for ad delivery – 3 months
fr (Meta) – Ad delivery and measurement – 3 months
_fbc (Meta) – Last visit tracking – 3 months
Last Updated: 10/16/2025
This Cookie Policy should be read in conjunction with our Privacy Policy.